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Cookie Policy

How we use cookies and similar technologies on our website

Last updated: August 27, 2025

1. What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used by website owners to make their websites work more efficiently, as well as to provide reporting information and personalize content.

Cookies set by the website owner (in this case, Diffuse Grid) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics).

2. Why We Use Cookies

We use first-party and third-party cookies for several reasons:

  • Essential cookies: These are necessary for our website to function properly
  • Performance cookies: These help us understand how visitors interact with our website
  • Functionality cookies: These enable us to provide enhanced functionality and personalization
  • Marketing cookies: These are used to deliver relevant advertisements and track campaign effectiveness

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you, such as setting your privacy preferences or filling in forms.

Cookie Name Purpose Duration
cookie_consent Stores your cookie preferences 1 year
session_id Maintains your session state Session
security_token Prevents cross-site request forgery Session

3.2 Performance and Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are most and least popular and see how visitors move around the site.

Cookie Name Purpose Duration
analytics_user Identifies unique users for analytics 2 years
page_views Tracks page view statistics 30 days
bounce_tracking Measures engagement and bounce rates 30 days

3.3 Functionality Cookies

These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

Cookie Name Purpose Duration
user_preferences Remembers your site preferences 1 year
language_setting Stores your language preference 1 year
newsletter_status Tracks newsletter subscription status 6 months

3.4 Marketing and Advertising Cookies

These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

Cookie Name Purpose Duration
marketing_profile Creates advertising profiles 1 year
campaign_tracking Tracks marketing campaign effectiveness 90 days
retargeting_pixel Enables retargeting advertisements 6 months

4. Third-Party Cookies

Our website may include content from third parties, such as social media platforms, which may set their own cookies. We do not control these cookies and recommend you check the respective third-party websites for more information about their cookies and how to manage them.

4.1 Social Media Cookies

Our website includes social media sharing buttons and embedded content from platforms like Facebook, Twitter, LinkedIn, and Instagram. These platforms may set cookies when you interact with their content.

4.2 External Service Providers

We may use external services for various functionalities, including:

  • Analytics services (for website performance analysis)
  • Content delivery networks (for faster loading times)
  • Customer support tools (for live chat functionality)
  • Marketing automation platforms (for email campaigns)

5. How to Control Cookies

5.1 Cookie Consent Banner

When you first visit our website, you will see a cookie consent banner that allows you to:

  • Accept all cookies
  • Accept only necessary cookies
  • Customize your cookie preferences

5.2 Browser Settings

Most web browsers allow you to control cookies through their settings preferences. You can:

  • View cookies stored on your device
  • Delete existing cookies
  • Block future cookies
  • Set up notifications when cookies are sent

Browser-Specific Instructions:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Options > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Cookies and website data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

5.3 Cookie Management Tools

You can also use third-party tools to manage cookies across multiple websites:

  • Ghostery (browser extension)
  • Privacy Badger (browser extension)
  • uBlock Origin (browser extension)
  • Your online choices (industry opt-out platform)

6. Impact of Disabling Cookies

While you can choose to disable cookies, please note that doing so may affect your experience on our website:

6.1 Necessary Cookies

Disabling necessary cookies may result in:

  • Website functionality issues
  • Inability to remember your preferences
  • Security vulnerabilities
  • Form submission problems

6.2 Analytics Cookies

Disabling analytics cookies will:

  • Prevent us from understanding how you use our site
  • Limit our ability to improve user experience
  • Reduce our ability to troubleshoot issues

6.3 Marketing Cookies

Disabling marketing cookies will:

  • Prevent personalized advertising
  • Reduce the relevance of advertisements you see
  • Limit our ability to measure campaign effectiveness

7. Cookie Retention Periods

Different types of cookies have different retention periods:

  • Session cookies: Deleted when you close your browser
  • Persistent cookies: Remain until they expire or you delete them
  • First-party cookies: Controlled by our retention policies
  • Third-party cookies: Controlled by the respective third-party's policies

8. Updates to Cookie Usage

We may occasionally update our use of cookies to improve our services or comply with legal requirements. When we make significant changes:

  • We will update this Cookie Policy
  • We will update the "Last updated" date
  • We may notify you through our website or email
  • We may request renewed consent for new cookie types

9. Legal Basis for Cookie Processing

Under applicable data protection laws, our legal basis for using cookies includes:

  • Consent: For non-essential cookies where you have given explicit consent
  • Legitimate Interest: For essential cookies necessary for website functionality
  • Contract Performance: For cookies required to deliver services you have requested

10. Contact Information

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

Diffuse Grid
931 Alex Track
Reecefurt BS6 9HE
United Kingdom

Email: [email protected]
Phone: +44(0)3182989745
Website: www.diffuse-grid.com

11. More Information

For more information about cookies and how they work, you can visit:

  • All About Cookies (www.allaboutcookies.org)
  • Information Commissioner's Office (ico.org.uk)
  • Your Online Choices (www.youronlinechoices.com)
  • Network Advertising Initiative (www.networkadvertising.org)

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